Wilma Frieda C.A.R.T

Palm Desert Restaurant growing with 2nd location which means more homemade pop tarts for EVERYONE

 Challenge:

We have an existing location in Palm Desert and in looking for a 2nd location came across a vacant food court in Palm Springs. After many months of negotiations & jumping through hoops for that property owner, we knew it was necessary to walk away based on the owner’s lack of commitment to the deal. Jim and his team fought the battle until it was clear there was no victory in sight but now where to go?

Action:

Jim, Heather and team never left our side throughout the process and advised us in our best interest the entire time. Jim took the lead and never backed down on what was right for us, Wilma & Frieda’s. We looked at several different scenarios that included cities outside the desert as well as the state. Each location we vetted as a team, touring some and others putting on a shelf to consider again at a later time as Wilma & Frieda expanded.

Result:

Once we decided to move past the original opportunity and focus on other options, we spent time evaluating proximity to our existing restaurant and came across another location within a reasonable distance. We spent roughly 4 months negotiating the deal which included substantial tenant improvements and once again Jim worked with our best interest in mind. As a result, we are now under contract and improving a 2nd generation restaurant space in the heart of Palm Springs opening Spring 2017.

Testimonial:

I met Heather at a seminar she conducted in OC. We had an immediate connection & I invited her to come see my restaurant in Palm Desert. That next week she came along with her business partner Jim, and then I knew had the team in place to see Wilma & Frieda’s 2nd location become a reality. Both Jim & Heather were available throughout the process. They believed in us and they fought for us as well. Their attention to details and ethical standards makes them stand out and exceeded our expectation. Within a month of our lease being signed it was very easy to refer a longtime friend and business owner that needed a leasing agent to them and within a month they helped him locate a property and he is currently under construction as well. - Kelly Mc Fall, Owner of Wilma & Frieda’s